Many home improvement companies have been slow to make any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers door and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market is beginning to change though, mainly due to quantum leaps in technology, composite door manufacturing being a prime example.
Composite doors are recognised as being superior to plain UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice point out that when faced by using a choice of a new family saloon or any kind of Rolls Royce for towards same price, the choice, for many, is outstanding!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups when compared to was delighted to answer the call for a real estate improvement company in Devon that has for years and years been retailing UPVC doors and windows. They were interested in selling composite doors given that the demand for them amongst local residents was growing quickly.
The principal reason for this was appropriate that the professionals in the upgrading industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the associated with switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of level of competition were offering. Getting in the fast growing composite doors market seemed a good move but the cost of outfitting a showroom was prohibitive. So the first thing we did were get onto Google, find out who the players were in composite door manufacturing and supply and then put both of them to the quality.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There perceived to be little difference between the door manufacturers here as each and every those approached had many years experience with the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to call that with the introduction of British Standards into the composite manufacturing industry, the manufacturing processes were extremely very.
Where some companies fell down though was when we asked them the were going to achieve to help us to sell items. The lack of advertising support, knowledge and training was truly shameful, indicative among the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long term investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shine. The ones that we chose as suppliers were easily recognisable as companies that placed heavy emphasis on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would have see which door manufacturers would allow us to to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that end up being cost several thousand pounds to outfit a new showroom and get initial customers, when had been going to be ordering from the same suppliers for years, so why should they not share in the start-up cost?
There were six companies that were willing to help, either by proving a ‘credit’ on your cost of product samples or just before proving samples regarding charge. Two companies totally outshined you need to engage and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by a lot of to end up being the market leader in one’s destiny had obviously done their homework and deliver cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations as well as advertising and marketing tool. Neutral has a design feature that allows potential purchasers to select the style, colour and furnishings for their ideal door and packed with shows the finished design and price instantly, even including a respectable ordering facility.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA