You do not reason to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Some of the recent studies reveal the particular traffic which comes from mobile platform accounts in excess of 15% of the total visitors and it is rising. So, what does this mean for you? Well, it is a wake-up call if you haven’t done anything to pinpoint the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have develop a mobile version of your website for your target audience to you can keep them connected, on the idea!
What Should You You should?
For hooking in your web audience at large, you can have a different website for mobiles as well when it comes to desktops, tablets and iphones. This will work fine provided you have adequate time and patience to update all the versions regularly. But developing a website developed for each single device and keeping them updated is a great ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying machines. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website development (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Web site design?
Responsive Web Design has been a fad but a trend that existed for some time now now. To put it simply, responsive design comes from a web layout wherein the content, images as well as the other designing elements stay the same, but shrink immediately to adjust with specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is while the Adaptive designing steps when it comes to.
What is Adaptive Affordable web design?
Adaptive design is significantly newer concept in the industry. Essentially, this technique adapts to what is displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the fact that the content remains same, there are certain changes that appear in areas elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the various number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for internet is yet to gain popularity in the industry, nevertheless the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its best. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to the responsive designs
AWD can goof up the entire feel of individuals if it is not backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it deliver in brand inconsistency and confuse your target audience when they see different interfaces on varying accessories.
So what’s The Bottomline?
While Responsive design can be the perfect solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is a lot more user-focused. In years to come, the lot more than 50% of the web users will use their mobile devices to surf the and hence it is preferable to blend adaptive web lay-out techniques with responsive elements to leverage online visibility, engage the target visitors and leverage the conversion coefficient.
301 Grant St, Ste 4300 Pittsburgh, Pennsylvania 15219